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We help you transform the way you build Digital Products
Modern Product Management Consultancy for building Digital Products that your customers love and create lasting value for your business
Our Story
We saw a clear gap for companies wanting to truly transform how they build digital products. Big-name consultancies typically deliver short-term programs focused on diagnostics and roadmaps, but seldom stay to see delivery through—where transformation often fails. Smaller firms may supply specialized skills, but often lack the strategic expertise to drive lasting organizational change.
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We take a different approach.
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As a boutique consultancy, we embed ourselves within your business. We understand that every company and team is unique, so we bring deep expertise in modern product management and digital transformation—without preconceived solutions. Together, we co-create a tailored plan that fits your unique needs and context.
Real transformation requires time, dedication, and partnership. Our model allows you to engage with us for the long term, ensuring success from strategy through implementation and ongoing operations. With a cost structure comparable to building internal capacity, we offer an effective, sustainable way to achieve meaningful results and cultural change.
Our Expertise
Product Discovery
We work with you to craft your product vision and strategies, ensuring alignment with both user needs and business goals. By employing methods such as user research, user story mapping, opportunity solution tree, prototyping and experimentation, measuring the right product input metrics, we help you identify and prioritise what to build.
Product Delivery
Our product delivery process ensures streamlined execution, guided by a clearly defined product roadmap. Leveraging agile methodologies, we focus on incremental development and value-driven delivery, ensuring adaptability to changing requirements while maintaining alignment with the product vision.
Digital Transformation
We help you navigate digital transformation by driving the organizational change needed for real impact. Through a dual-track approach of continuous discovery and delivery, and clear OKR alignment across functions, we rewire your teams with a new way of working, supported by structural changes.
Data Products
Data products are the foundations for digital transformation. We enable you to create user-focused data products that deliver actionable insights and drive value. Our expertise in analytics, visualization, and AI-powered tools ensures your data products empower smart decision-making and enhance the building of digital products.
Our Team
8
Markets Served
100%
Client Satisfaction
15+
Years of Experience
How We Work
1
Discover
We don’t assume what’s best for your business. Instead of re-using a tried-and-tested roadmap or structure that works for others, we start with a deep discovery of your people, processes, and technology. Only then do we start mapping out opportunities, and coming up with ideas to test iteratively.
2
Lead
We believe the best way to understand exceptional product management is to experience it firsthand. We don’t just coach—we actively lead key initiatives and work alongside your teams, ensuring hands-on collaboration that drives real results.
3
Sustain
We don’t just seek quick wins and move on. Launching a product is merely the beginning. To ensure its success, we have to continuously discover and deliver, and scaling success from a few teams to the entire organization. Our engagement model is designed for long-term partnership, ensuring maximum value while aligning with your operating budget.
What Our Clients Say About Us
"Product Thoughts has shown us how good product discovery should be done. We have learnt how to be truly user focused and dig deep into user needs. It is like a breath of fresh air."
Fortune 500 client
"Product Thoughts has been instrumental in breaking down internal silos and shifting preconceived notions about other teams. Through their support, we've fostered trust and collaboration across departments, achieving results that would have been unattainable otherwise."
Fortune 500 client
"Product Thoughts has a practical and balanced approach towards introducing new practices. They do not assume there's a one-size-fits-all approach to transformation. They listened intently, experimented continuously and made adjustments every step of the way."
Fortune 500 client